Australia’s multi-cultural heritage, varied landscape and adventure activities have propelled it to the top-the list of destinations for Indian travellers. The world’s largest island and the smallest continent, with its dramatic outback, wilderness areas, mountain ranges, waterways and cosmopolitan cities,is unique destination.
Commonwealth of Australia defines itself by its Aboriginal heritage, vibrant mix of cultures, innovative ideas and a thriving arts scene. With around 50, 000 kms of spectacular coastline, complete with islands, stunning beaches, fringing reefs and long meandering drives, Australia
offers numerous places to explore around the continent. The most popular city of Australia, Sydney with its iconic Opear House and harbour bridge is a vibrant city wtih plenty of activities, sightseeing options and entertainment. The iconic holiday destination of the Gold Coast offers 70 kms of sun-drenched beaches, including the world famous ‘Surfers Paradise, which offers adventure sports such as body boarding and surfing. Gold Coast is also the gateway to some of Queensland’s best natural attractions, where travellers can go whale-watching and island-hopping, or venture into the lush hinterland of World Heritage-listed national parks and rain forests.
It also has exciting theme parks. The spectacular Great Ocean Road in Victoria is one of Australia’s most famous attractions on which winds blow alongside the wild and Southern Ocean from to Portland. This diverse and drama is region has surf beaches, historic r, whale lookouts, breathtaking mountain ranges, rain forests and national parks. Travellers can see monster waves at Bells Beach and the golden sands of Lorne, as well as visit an Aboriginal site near Tower Hill or spot shipwrecks near the fishing village of Port Fairy, and as the famous Twelve Apostles – limestone stacks rising majestically from the Southern Ocean. Australia has more than 60 designated wine regions, developing a reputation for award-winning wines. The famous Barossa Valley in South Australia is home to some of the world’s best Shiraz. A few hours North West of Sydney is the famous Hunter Valley, New South Wales’ premier wine region.
Acclaimed worldwide for its semillon, chardonnay and shiraz varieties, you can find around 120 wineries located in the small townships throughout the region, including Australia’s oldest winery at Wyndham Estate. Many offer travellers wine-tasting classes and cellar doors where they can meet winemakers. The signature cool climate wines of the Yarra Valley include pinot noir, chardonnay and sparkling wines. The region also produces excellent sauvignon blanc, pinot gris, shiraz and riesling. The marine wonderland of the Great Barrier Reef is an explosion of colour and biodiversity that stretches for more than 2500 kms off the Queensland coast. It is the world’s biggest World Heritage Area and coral reef system. It has more than 1,500 species of fish, one third of the world’s soft corals, 600 species of starfish and sea urchins, 6 species of endangered marine turtles and more than 30 species of whales and dolphins. Phillip Island Nature Park in Victoria is yet another exciting destination for nature lovers. Everyday at dusk, Summerland Beach comes alive with thousands of little penguins.
The beaches, sheltered bays, blowholes and caves are also home to koalas, abundant bird life and fur seals. Kangaroo Island is located just 15 kms away from South Australian mainland is also an interesting destination for nature lovers. More than a third of the island is preserved as conservation or national parks. The island has 5 significant Wilderness Protection Areas. On its wild coastline, buffeted by the Southern Ocean, you will find abundant Australian wildlife in their natural habitat. In the deserts, beaches and forests of this landscape, one can see sea-lions laze at Seal Bay and little penguins waddling to the shore in Penneshaw and Kingscote. More than 7,000 fur seals can be seen playing in and around the natural formation of Admirals Arch in Flinders Chase National Park, where the aptly-named Remarkable Rocks change colour throughout the day. Next Article – 12 BEST PLACES TO VISIT IN AUSTRALIA
After having established its India office in 2008, Tourism Australia has consolidated its presence in the Indian market. It operates the Aussie Specialist Training Programme for the travel trade to educate them about Australia and its products and offerings. In mid-2012, with the aim of promoting Australia as a must-see destination with the best tourism experiences, Tourism Australia launched its global promotional campaign, `There’s Nothing like Australia, in India. Focusing on high-quality products, the campaign showcased Australia as a unique holiday destination. In India, the campaign superceded the advocacy-driven campaign that presented personal experiences of Indians living in and visiting Australia.
With 148,200 Indian visitors spending AUD 867 mn in 2011, India is Australia’s 11th most valuable inbound tourism market and studies have shown that India could rise in annual value to up to AUD 2.3 bn by 2020 and deliver 300,000 annual visitors. Apart from VFR traffic Australia has witnessed an increase in Leisure traffic, especially FIT’S, families and honeymooners. Incentive segment has also picked up. Sydney, Melbourne, Gold Coast, Cairns are popular destination among Indians. South Ausrtralia has also been promoting Adelaide, Kangaroo Island and Barossa Valley. The metro’s and the affluent middle-class travellers are Tourism Australia’s target segments in India. Inorder to sustainably grow Indian visitations to Australia, Tourism Australia is investing in new products and experiences. Explore here Sydney – Melbourne Holiday Tour Package at Traveoport.
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